Why don’t you talk more about how you build the cables?
Every cable manufacturer, in fact every manufacturer of any product at all, makes hundreds of decisions about how to build their products. Sometimes these decisions are driven by cost of manufacturing concerns, and at other times by maximum performance regardless of cost. There is almost always more than one way to achieve the desired results, and there are limitless combinations of different aspects that come together in a unique “recipe” whether we are talking about cables, meals, automobiles or anything else you can name.

As an example from the automotive world, some manufacturers use recirculating ball for steering mechanisms, while the majority use rack and pinion. So if we knew the car we were considering had one or the other, would that tell us how the steering would feel to us? In reality, there are examples of each that we would like the feel of, and also that we would not. So, does knowing if the car uses rack and pinion tell us how we think the feel of the steering will be? Does it tell us if we would like it more or less than another car that also uses the same technology, or one that uses recirculating ball? No.

To know how they compare, you have to drive the car and feel it. There is no other way. So searching out what type of steering a car has does not help as even after you drive one auto that has a particular type of steering, you may not like its feel as implemented by another manufacturer. You have to drive it to know.

It is no different with cables. In our research, there is not one single characteristic that is always the way it should be done. Rather, it is dependent on the entire recipe and how it fits. So knowing the material, or the guage, or the strand count, or the dielectric etc is like asking is it rack and pinion or is it recirculating ball. You cannot know how you will like the sound of a cable until you hear it.

And also, from a manufacturers perspective, it is incorrect for us to be trying to convince you that we found the “one true way.” Rather you will note that we have talked a little about how we made different decisions regarding some performance characteristics (L,C,R) that seem to be different than the average cable. There was more than one way that we could have achieved that goal. We chose one recipe, and we are simply trying to say we are worth listening to, not that we discovered the one true way to audio truth. That being said, please understand we do feel we took a major step towards audio truth, and we invite you to listen and see if you feel the same way too.